Culture and art policy analysis in fashion capitals: New York, London, Seoul, Beijing, and Jakarta

• Published in: Journal of global fashion marketing Vol. 12; no. 1; pp. 77 - 94
• Main Authors: Jeong, Dayun, Chun, Eunha, Ko, Eunju
• Format: Journal Article
• Language: English
• Published: Routledge 02.01.2021; 한국마케팅과학회
• Subjects: Culture and art policy; Culture and urban regeneration; Fashion capital; Fashion industry; Fashion policy; 경영학
• DOI: 10.1080/20932685.2020.1804433
• ISSN: 2093-2685

The purpose of this study is to investigate the status and policy of the fashion industry of fashion capitals worldwide, and to suggest a policy direction for each city to develop its fashion industry. To this end, we examined the status of the fashion industries which were selected as representative fashion capitals, based on the apparel industry development stage and global cities index, and analyzed their fashion policies to compare. The cities were classified into four stages: Jakarta, classified as the 1 st  stage, is an architect state, and Beijing, classified as the 2 nd  stage, is an engineer state. Seoul, the 3 rd  stage, is an architect state. The final stage, stage 4 th , was divided into two states. London is a Patron state and New York is a facilitator state. This international comparative study is of great significance in that it has improved the understanding of the fashion policies and analyzed the institutional meaning and policy performance of these cities and provided information that could be used to promote their rationality and effectiveness. Therefore, it is expected that fashion capitals will be able to solve the actions to be taken to advance to the next stage through the analysis in this study.