APA (7th ed.) Citation

Plotkina, D., & Saurel, H. (2021). Show me the real world: Reactions of American female consumers to more realistic and diverse human models in e-commerce. Journal of marketing theory and practice, 29(2), 250-269. https://doi.org/10.1080/10696679.2020.1824121

Chicago Style (17th ed.) Citation

Plotkina, Daria, and Hélène Saurel. "Show Me the Real World: Reactions of American Female Consumers to More Realistic and Diverse Human Models in E-commerce." Journal of Marketing Theory and Practice 29, no. 2 (2021): 250-269. https://doi.org/10.1080/10696679.2020.1824121.

MLA (9th ed.) Citation

Plotkina, Daria, and Hélène Saurel. "Show Me the Real World: Reactions of American Female Consumers to More Realistic and Diverse Human Models in E-commerce." Journal of Marketing Theory and Practice, vol. 29, no. 2, 2021, pp. 250-269, https://doi.org/10.1080/10696679.2020.1824121.