How service quality and outcome confidence drive pre-outcome word-of-mouth - Ifie, Kemefasu; Simintiras, Antonis C.; Dwivedi, Yogesh; Mavridou, Vasileia (Journal of retailing and consumer services, 2018)
Keywords: Outcome confidence; Recommendations; Service outcome; Service quality; Word-of-mouth; Outcome confidence; Recommendations; Service outcome; Word-of-mouth; Service quality