Market Structure Profile Analysis and Strategic Growth Opportunities

Market structure profile analysis is a new technique for estimating the likely results of implementing alternative growth strategies. The methodology focuses on three key measures-industry market potential, relevant industry sales, and real market share. The growth planner should estimate what is li...

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Bibliographic Details
Published inCalifornia management review Vol. 20; no. 1; pp. 34 - 46
Main Author Weber, John A.
Format Journal Article
LanguageEnglish
Published Los Angeles, CA University of California Graduate School of Business Administration, Graduate School of Management, and Graduate School of Administration 01.10.1977
SAGE Publications
University of California, Graduate Schools of Business Administration
Subjects
Business growth
Corporate planning
Estimates
Financial market structures
Industrial market
Industrial markets
Industrial products
Market planning
Market potential
Market segmentation
Market share
Market strategy
Marketing
Marketing management
Marketing mixes
Product differentiation
Product innovation
Product lines
Sales growth
Sales strategies
Structured sale
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Summary:Market structure profile analysis is a new technique for estimating the likely results of implementing alternative growth strategies. The methodology focuses on three key measures-industry market potential, relevant industry sales, and real market share. The growth planner should estimate what is likely to happen to each of these measures if alternative growth strategies are implemented. This provides the manager with new perspectives for estimating the cost-benefit trade-offs related to each potential growth strategy or combination.
ISSN:0008-1256
2162-8564
DOI:10.2307/41164736