From desktop to destination: User-generated content platforms, co-created online experiences, destination image and satisfaction

• Published in: Journal of destination marketing & management Vol. 18; p. 100490
• Main Authors: Lam, Jason M.S., Ismail, Hishamuddin, Lee, Sean
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.12.2020
• Subjects: Information and communications technology (ICT); Online destination platform; Overall satisfaction; Platform co-creation experience; Travel destination image; User-generated content; Information and communications technology (ICT); Online destination platform; Overall satisfaction; User-generated content; Travel destination image; Platform co-creation experience

Although value co-creation concept has captured much interest, especially in the tourism and hospitality fields, limited empirical studies have been conducted to explore the complexity of experience value co-creation process in the online tourism review platform context. The current study will fill...