Psychological factors influencing customers’ acceptance of smartphone diet apps when ordering food at restaurants

• Published in: International journal of hospitality management Vol. 72; pp. 67 - 77
• Main Authors: Okumus, Bendegul, Ali, Faizan, Bilgihan, Anil, Ozturk, Ahmet Bulent
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.06.2018
• Subjects: Food ordering; Healthy eating; Personal innovativeness; Restaurant; Smartphone apps; Smartphone apps; Restaurant; Food ordering; Healthy eating; Personal innovativeness

•Examines the adoption of smartphone diet applications by restaurant customers.•Uses the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical base.•Study results suggest several factors that influence customers intentions to use smartphone diet applications. This paper exami...