Is wine perception influenced by sustainability information? Insights from a consumer experiment with fungus resistant grape and organic wines

• Published in: Food research international Vol. 190; p. 114580
• Main Authors: Borrello, Massimiliano, Vecchio, Riccardo, Barisan, Luigino, Franceschi, Deborah, Pomarici, Eugenio, Galletto, Luigi
• Format: Journal Article
• Language: English
• Published: Canada Elsevier Ltd 01.08.2024
• Subjects: Adolescent; Adult; Chardonnay; Consumer Behavior - economics; Disease Resistance - genetics; Female; food research; Food, Organic - economics; fungi; Fungi - pathogenicity; grapes; Hedonic liking; Humans; Italy; Male; Marketing - economics; Marketing - methods; Middle Aged; Organic Agriculture - economics; organic production; Plant Breeding - methods; Plant Diseases - microbiology; Plant Diseases - prevention & control; Sustainable Development - economics; Taste; Taste Perception; Vitis - genetics; Vitis - microbiology; Willingness to pay; Wine - economics; Wine consumers; wines; Young Adult; Italy; Italy; Chardonnay; Wine consumers; Hedonic liking; Willingness to pay

[Display omitted] •A within subject laboratory experiment was performed involving 162 wine consumers.•Sustainability information influence on perceptions of organic and FRG wines was measured.•Individual hedonic liking scores and willingness to pay (WTP) were collected.•Perception of organic (WTP + ...