Sheep meat consumers in Mexico: Understanding their perceptions, habits, preferences and market segments

• Published in: Meat science Vol. 184; p. 108705
• Main Authors: Alanís, P.J., Miranda-de la Lama, G.C., Mariezcurrena-Berasain, M.A., Barbabosa-Pliego, A., Rayas-Amor, A.A., Estévez-Moreno, L.X.
• Format: Journal Article
• Language: English
• Published: England Elsevier Ltd 01.02.2022
• Subjects: Adult; Animals; Consumer Behavior - economics; Consumer Behavior - statistics & numerical data; Consumption profiles; Cooked meat; Cooking - methods; Female; Food Preferences; Humans; livestock and meat industry; Male; markets; meat science; Mexican consumers; Mexico; Middle Aged; multivariate analysis; Perceptions; Preferences; Red Meat; Sheep; Sheep meat; Surveys and Questionnaires; willingness to pay; Mexico; Cooked meat; Perceptions; Consumption profiles; Preferences; Sheep meat; Mexican consumers

Sheep meat is an essential element within the multicultural mosaic of Mexican agri-food traditions. A total of 332 consumers were surveyed face-to-face in restaurants specializing in selling traditional sheep meat products. Our results showed that consumers could be segmented based on their percepti...