Visual metaphors in food advertising: A cross-cultural study - Margariti, Kostoula; Boutsouki, Christina; Hatzithomas, Leonidas; Zotos, Yorgos (Food research international, 2019)
Keywords: Advertising; Attitude; Attitudes; Coffee; Consumer Behavior; cross cultural studies; Cross-Cultural Comparison; Culture; Food; food advertising; Food Industry; Humans; Ice Cream; India; Metaphor; United States; Visual Metaphors; United States; India; Food Industry; Attitudes; Culture; Visual Metaphors