Consumer responses to corporate social irresponsibility: The role of moral emotions, evaluations, and social cognitions

• Published in: Psychology & marketing Vol. 36; no. 6; pp. 565 - 586
• Main Authors: Xie, Chunyan, Bagozzi, Richard P.
• Format: Journal Article
• Language: English
• Published: Hoboken Wiley Periodicals Inc 01.06.2019
• Subjects: attitudes; contempt; corporate social irresponsibility; Emotions; moral emotions; righteous anger; social cognitions; Social responsibility

We investigate the mediating roles of moral emotions and attitudes between perceptions of corporate irresponsible actions, on the one hand, and consumer responses, on the other hand, and further examine their contingencies based on consumer social cognitions. Our findings show that, for corporate tr...