The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain - Liu, Weihua; Yan, Xiaoyu; Li, Xiang; Wei, Wanying (Transportation research. Part E, Logistics and transportation review, 2020)
Keywords: Agency selling; Data-driven marketing (DDM); Internet platform based supply chain; Reselling; Supply chain management; Reselling; Supply chain management; Internet platform based supply chain; Data-driven marketing (DDM); Agency selling