APA (7th ed.) Citation

Khushaba, R. N., Wise, C., Kodagoda, S., Louviere, J., Kahn, B. E., & Townsend, C. (2013). Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking. Expert systems with applications, 40(9), 3803-3812. https://doi.org/10.1016/j.eswa.2012.12.095

Chicago Style (17th ed.) Citation

Khushaba, Rami N., Chelsea Wise, Sarath Kodagoda, Jordan Louviere, Barbara E. Kahn, and Claudia Townsend. "Consumer Neuroscience: Assessing the Brain Response to Marketing Stimuli Using Electroencephalogram (EEG) and Eye Tracking." Expert Systems with Applications 40, no. 9 (2013): 3803-3812. https://doi.org/10.1016/j.eswa.2012.12.095.

MLA (9th ed.) Citation

Khushaba, Rami N., et al. "Consumer Neuroscience: Assessing the Brain Response to Marketing Stimuli Using Electroencephalogram (EEG) and Eye Tracking." Expert Systems with Applications, vol. 40, no. 9, 2013, pp. 3803-3812, https://doi.org/10.1016/j.eswa.2012.12.095.