Qualitative analysis of big data in the service sectors

• Published in: The Service industries journal Vol. 42; no. 3-4; pp. 206 - 224
• Main Authors: Huang, Chun-Che, Liang, Wen-Yau, Wen, Dan-Wei (Marian), Ting, Ping-Ho, Shen, Meng-Ying
• Format: Journal Article
• Language: English
• Published: London Routledge 12.03.2022; Taylor & Francis Ltd
• Subjects: Algorithms; Big Data; granularity computing; Questionnaire; Questionnaires; rough sets; service sectors; Statistical analysis; statistical techniques; 問卷; 服務產業; 粒度計算; 粗糙集; 統計技術

Nowadays, service sectors are facing a data tsunami. Previous studies on service sectors have been conducted using questionnaire surveys and have been subjectively analyzed using statistical analysis techniques. Such techniques make it difficult for non-statisticians to integrally explore the overal...