A review of customer citizenship behaviors in the service context

• Published in: The Service industries journal Vol. 41; no. 3-4; pp. 169 - 199
• Main Authors: Gong, Taeshik, Yi, Youjae
• Format: Journal Article
• Language: English
• Published: London Routledge 17.02.2021; Taylor & Francis Ltd
• Subjects: Citizenship; Customer citizenship behavior; customer value creation behavior; extra-role customer behavior; literature review; social exchange theory; 顾客公民行为；顾客角色外行为；顾客价值创造行为；社会交换论；文献综述

During the last two decades, studies on customer citizenship behavior in the service context have gained the attention of researchers. However, there is no comprehensive review exploring the various dimensions, antecedents, and consequences of customer citizenship behavior. The purpose of this paper...