A review of customer citizenship behaviors in the service context - Gong, Taeshik; Yi, Youjae (The Service industries journal, 2021)
Keywords: Citizenship; Customer citizenship behavior; customer value creation behavior; extra-role customer behavior; literature review; social exchange theory; 顾客公民行为；顾客角色外行为；顾客价值创造行为；社会交换论；文献综述