Investigating the influences of social overload and task complexity on user engagement decrease

• Published in: Total quality management & business excellence Vol. 31; no. 15-16; pp. 1774 - 1787
• Main Authors: Zhang, Xin, Ding, Xiao-yan, Wang, Gao-shan, Ma, Liang
• Format: Journal Article
• Language: English
• Published: Abingdon Routledge 16.11.2020; Taylor & Francis Ltd
• Subjects: perceived risk; social network fatigue; Social networks; social overload; task complexity; user engagement

Based on cognitive load theory, social overload and task complexity could decrease users' participation and interaction in social networking sites (SNSs), which might place a psychological burden on them and further influence user engagement. However, study of user engagement decrease in SNSs i...