Consumer self-concept in the cyberspace: how digitization has shaped the way we self-disclose to others

• Published in: Journal of strategic marketing Vol. 31; no. 6; pp. 1133 - 1154
• Main Authors: Bartoli, Chiara, Nosi, Costanza, Mattiacci, Alberto, Sfodera, Fabiola
• Format: Journal Article
• Language: English
• Published: London Routledge 18.08.2023; Taylor & Francis Ltd
• Subjects: Consumer self-concept; Consumers; cyberspace; Digitization; Literature reviews; Self esteem; self-disclosure; systematic literature review

This study investigates digitization's implications on consumers' self-concept by focusing on how consumers build their self-concept and convey it to others in cyberspace. A systematic literature review (SLR) is undertaken using articles published on this topic in the last twenty years in...