How Consumers Process Complex Information Related to Food Biotechnology: The Case of Citrus Greening

• Published in: Journal of food products marketing Vol. 26; no. 2; pp. 103 - 122
• Main Authors: Ruth, Taylor K., Rumble, Joy N., Lamm, Alexa J., Ellis, Jason D.
• Format: Journal Article
• Language: English
• Published: Philadelphia Routledge 12.02.2020; Taylor & Francis Ltd
• Subjects: Bacterial diseases; Biotechnology; citrus; Citrus fruits; Citrus greening; Consumers; elaboration likelihood model; Food; Fruits; Information processing; Novel foods; Plant bacterial diseases; Plant diseases; Qualitative analysis; Social judgment theory

The purpose of this study was to understand how consumers process information about different applications of biotechnology in food. The context of this study was the case of citrus greening, a bacterial disease infecting citrus groves around the world. The most promising solution to this disease in...