Artificial intelligence acceptance in services: connecting with Generation Z

• Published in: The Service industries journal Vol. 41; no. 13-14; pp. 926 - 946
• Main Authors: Vitezić, Vanja, Perić, Marko
• Format: Journal Article
• Language: English
• Published: London Routledge 26.10.2021; Taylor & Francis Ltd
• Subjects: Artificial intelligence; Gen Z; Generation Z; hospitality services; smartphones

This paper aims to examine willingness to accept artificial intelligence (AI) devices, focusing on the so-called Gen Z population. This study presumes that specific knowledge of a business process is important for AI adoption in hospitality services. A research model, grounded in the artificially in...