APA (7th ed.) Citation

Xin, M., Jian, L., Liu, W., & Bao, Y. (2025). Exploring the Effect of Live Streaming Atmospheric Cues on Consumer Impulse Buying: A Flow Experience Perspective. Journal of theoretical and applied electronic commerce research, 20(2), 149. https://doi.org/10.3390/jtaer20020149

Chicago Style (17th ed.) Citation

Xin, Meiling, Ling Jian, Wei Liu, and Yingxu Bao. "Exploring the Effect of Live Streaming Atmospheric Cues on Consumer Impulse Buying: A Flow Experience Perspective." Journal of Theoretical and Applied Electronic Commerce Research 20, no. 2 (2025): 149. https://doi.org/10.3390/jtaer20020149.

MLA (9th ed.) Citation

Xin, Meiling, et al. "Exploring the Effect of Live Streaming Atmospheric Cues on Consumer Impulse Buying: A Flow Experience Perspective." Journal of Theoretical and Applied Electronic Commerce Research, vol. 20, no. 2, 2025, p. 149, https://doi.org/10.3390/jtaer20020149.