Mapping linguistic landscapes: Exploring affective regimes of Chinese New Year culture in Bangkok

• Published in: Cogent arts & humanities Vol. 11; no. 1
• Main Authors: Lang, Bin, Numtong, Kanokporn
• Format: Journal Article
• Language: English
• Published: Abingdon Taylor & Francis Ltd 31.12.2024; Taylor & Francis Group
• Subjects: affective regimes; chinatown; Chinese community; Chinese New Year culture and customs; Culture; festive landscape; Linguistic landscape; Linguistics; New year; Semiotics; Thailand; Bangkok Thailand

Urban spaces serve as affective landscapes, embodying a novel research perspective and direction within the study of linguistic landscapes. This research delves into the linguistic composition of commercial signage within Bangkok’s urban fabric, focusing on the linguistic and semiotic landscape of p...