Health Halo Effects from Product Titles and Nutrient Content Claims in the Context of "Protein" Bars

• Published in: Health communication Vol. 33; no. 12; pp. 1425 - 1433
• Main Authors: Fernan, Catherine, Schuldt, Jonathon P., Niederdeppe, Jeff
• Format: Journal Article
• Language: English
• Published: England Routledge 02.12.2018; Routledge, Taylor & Francis Group
• Subjects: Adolescent; Adult; Between-subjects design; Body fat; Consumers; Descriptive labeling; Diet, Healthy - psychology; Energy Intake; Female; Food; Food Labeling; Food Preferences - psychology; Halo effect; Health Behavior; Healthy food; Humans; Impression formation; Iron; Labeling; Labels; Low fat; Male; New England; Nutrient content; Nutrients; Nutrition; Nutritive Value; Perception; Perceptions; Popularity; Proteins; Random Allocation; Regression Analysis; Students; Sugar; Traffic signals; Universities; Young Adult; New England

Research on front-of-package (FOP) labeling demonstrates that nutrient content claims (e.g., "low fat") can lead consumers to perceive foods as healthier in general-effects that have been interpreted using halo effect theories of impression formation. Extending this work, the present study...