Unfolding large-scale marketing data - Ho, Ying; Chung, Yuho; Lau, Kin-nam (International journal of research in marketing, 2010)
Keywords: Brand preferences; Consumer behavior; Correlation analysis; Degenerate solution; Information visualization; Konsumentenverhalten; Markenimage; Market positioning; Marketing; Multidimensional unfolding; Network data; Parameter estimation; Skalenertrag; Social networks; Studies; Multidimensional unfolding; Degenerate solution; Information visualization; Network data