APA (7th ed.) Citation

Ho, Y., Chung, Y., & Lau, K. (2010). Unfolding large-scale marketing data. International journal of research in marketing, 27(2), 119-132. https://doi.org/10.1016/j.ijresmar.2009.12.009

Chicago Style (17th ed.) Citation

Ho, Ying, Yuho Chung, and Kin-nam Lau. "Unfolding Large-scale Marketing Data." International Journal of Research in Marketing 27, no. 2 (2010): 119-132. https://doi.org/10.1016/j.ijresmar.2009.12.009.

MLA (9th ed.) Citation

Ho, Ying, et al. "Unfolding Large-scale Marketing Data." International Journal of Research in Marketing, vol. 27, no. 2, 2010, pp. 119-132, https://doi.org/10.1016/j.ijresmar.2009.12.009.