The Missing Link between Corporate Social Responsibility and Financial Performance: Stakeholder Salience and Identification - Peloza, John; Papania, Lisa (Corporate reputation review, 2008)
Keywords: Academic Research; Business and Management; Corporate Communication/Public Relations; Corporate responsibility; Decision making; Employees; Financial performance; Influence; Legitimacy; Management; Market segments; Marketing; Social responsibility; Stakeholders; Stockholders; Studies; salience; identification; corporate social responsibility; stakeholders; financial performance; sustainability