APA (7th ed.) Citation

Bodoff, D., & Ho, S. Y. (2015). Effectiveness of Website Personalization: Does the Presence of Personalized Recommendations Cannibalize Sampling of Other Items? International journal of electronic commerce, 20(2), 208-235. https://doi.org/10.1080/10864415.2016.1087821

Chicago Style (17th ed.) Citation

Bodoff, David, and Shuk Ying Ho. "Effectiveness of Website Personalization: Does the Presence of Personalized Recommendations Cannibalize Sampling of Other Items?" International Journal of Electronic Commerce 20, no. 2 (2015): 208-235. https://doi.org/10.1080/10864415.2016.1087821.

MLA (9th ed.) Citation

Bodoff, David, and Shuk Ying Ho. "Effectiveness of Website Personalization: Does the Presence of Personalized Recommendations Cannibalize Sampling of Other Items?" International Journal of Electronic Commerce, vol. 20, no. 2, 2015, pp. 208-235, https://doi.org/10.1080/10864415.2016.1087821.