APA (7th ed.) Citation

Tian, Y., & Frank, B. (2024). Optimizing live streaming features to enhance customer immersion and engagement: A comparative study of live streaming genres in China. Journal of retailing and consumer services, 81, 103974. https://doi.org/10.1016/j.jretconser.2024.103974

Chicago Style (17th ed.) Citation

Tian, Yu, and Björn Frank. "Optimizing Live Streaming Features to Enhance Customer Immersion and Engagement: A Comparative Study of Live Streaming Genres in China." Journal of Retailing and Consumer Services 81 (2024): 103974. https://doi.org/10.1016/j.jretconser.2024.103974.

MLA (9th ed.) Citation

Tian, Yu, and Björn Frank. "Optimizing Live Streaming Features to Enhance Customer Immersion and Engagement: A Comparative Study of Live Streaming Genres in China." Journal of Retailing and Consumer Services, vol. 81, 2024, p. 103974, https://doi.org/10.1016/j.jretconser.2024.103974.