Linking qualitative and quantitative methods in cross‐cultural survey research: Techniques from cognitive science
Survey research with diverse cultural and ethnic minority groups is a complex and challenging endeavor that confronts the researcher with problems related to linguistic and conceptual equivalence and measurement as well as problems related to difficulties that respondents have with the sociocultural...
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Published in | American journal of community psychology Vol. 21; no. 6; pp. 729 - 746 |
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Main Author | |
Format | Journal Article |
Language | English |
Published |
New York
Kluwer Academic Publishers-Plenum Publishers
01.12.1993
Plenum Press Blackwell Science Ltd |
Subjects | |
Online Access | Get full text |
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Abstract | Survey research with diverse cultural and ethnic minority groups is a complex and challenging endeavor that confronts the researcher with problems related to linguistic and conceptual equivalence and measurement as well as problems related to difficulties that respondents have with the sociocultural dimensions of the survey/interview process. One way to improve the quality of cross‐cultural surveys and to insure that the findings are culturally relevant and accurate is to combine qualitative and quantitative methods. This paper proposes that certain qualitative techniques from cognitive science, specifically cognitive anthropology and cognitive psychology, are particularly well suited to being combined with survey research. These techniques provide information corresponding to the underlying thought processes of respondents and enable researchers to better understand how different cultural and ethnic groups construe the world. The information obtained can be used improve the formulation of survey questions, design and structure questionnaire formats to coincide with the way particular groups organize concepts, and help researchers understand difficulties respondents may have with the survey/interview process. In addition, the techniques produce data that are easily codifiable and more manageable than traditional qualitative techniques including participant observation and in‐depth interviews. |
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AbstractList | It is proposed that certain qualitative techniques from cognitive science, specifically cognitive anthropology and cognitive psychology, are particularly well suited to being combined with survey research. The techniques produce data that are easily codifiable and more manageable than traditional qualitative techniques, including participant observation and in-depth interviews. Proposes that cognitive anthropology and cognitive psychology are particularly well suited to being combined with survey research. These techniques provide information corresponding to the underlying thought processes of respondents and enable researchers to better understand how different cultural and ethnic groups construe the world. The techniques produce data that are easily codifiable and more manageable than traditional qualitative techniques. (Original abstract-amended) Survey research with diverse cultural and ethnic minority groups is a complex and challenging endeavor that confronts the researcher with problems related to linguistic and conceptual equivalence and measurement as well as problems related to difficulties that respondents have with the sociocultural dimensions of the survey/interview process. One way to improve the quality of cross‐cultural surveys and to insure that the findings are culturally relevant and accurate is to combine qualitative and quantitative methods. This paper proposes that certain qualitative techniques from cognitive science, specifically cognitive anthropology and cognitive psychology, are particularly well suited to being combined with survey research. These techniques provide information corresponding to the underlying thought processes of respondents and enable researchers to better understand how different cultural and ethnic groups construe the world. The information obtained can be used improve the formulation of survey questions, design and structure questionnaire formats to coincide with the way particular groups organize concepts, and help researchers understand difficulties respondents may have with the survey/interview process. In addition, the techniques produce data that are easily codifiable and more manageable than traditional qualitative techniques including participant observation and in‐depth interviews. Presents a way to improve the quality of cross-cultural surveys & to insure that the findings are culturally relevant & accurate. It is proposed that certain qualitative techniques from cognitive science, specifically cognitive anthropology & cognitive psychology, are particularly well-suited to being combined with survey research. These techniques provide information corresponding to the underlying thought processes of respondents & enable researchers to better understand how different cultural & ethnic groups construe the world. The information obtained can be used to improve the formulation of survey questions, design & structure questionnaire formats to coincide with the way particular groups organize concepts, & help researchers understand difficulties respondents may have with the survey/interview process. In addition, the techniques produce data that are easily codifiable & more manageable than traditional qualitative techniques, eg, participant observation & in-depth interviews. 1 Figure, 57 References. Adapted from the source document. Abstract Survey research with diverse cultural and ethnic minority groups is a complex and challenging endeavor that confronts the researcher with problems related to linguistic and conceptual equivalence and measurement as well as problems related to difficulties that respondents have with the sociocultural dimensions of the survey/interview process. One way to improve the quality of cross‐cultural surveys and to insure that the findings are culturally relevant and accurate is to combine qualitative and quantitative methods. This paper proposes that certain qualitative techniques from cognitive science, specifically cognitive anthropology and cognitive psychology, are particularly well suited to being combined with survey research. These techniques provide information corresponding to the underlying thought processes of respondents and enable researchers to better understand how different cultural and ethnic groups construe the world. The information obtained can be used improve the formulation of survey questions, design and structure questionnaire formats to coincide with the way particular groups organize concepts, and help researchers understand difficulties respondents may have with the survey/interview process. In addition, the techniques produce data that are easily codifiable and more manageable than traditional qualitative techniques including participant observation and in‐depth interviews. |
Author | Hines, Alice M. |
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Copyright | 1993 Society for Community Research and Action Copyright Kluwer Academic Publishers Dec 1993 |
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Snippet | Survey research with diverse cultural and ethnic minority groups is a complex and challenging endeavor that confronts the researcher with problems related to... Abstract Survey research with diverse cultural and ethnic minority groups is a complex and challenging endeavor that confronts the researcher with problems... It is proposed that certain qualitative techniques from cognitive science, specifically cognitive anthropology and cognitive psychology, are particularly well... Proposes that cognitive anthropology and cognitive psychology are particularly well suited to being combined with survey research. These techniques provide... Presents a way to improve the quality of cross-cultural surveys & to insure that the findings are culturally relevant & accurate. It is proposed that certain... |
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SubjectTerms | Cognition & reasoning Community psychology Cross cultural studies cross-cultural Crosscultural Analysis Methodology Methodology (Data Collection) Multiculturalism Polls & surveys Psychology qualitative and quantitative Qualitative Methods Quantitative Methods Research Methodology Social research Survey research Theoretical Problems |
Title | Linking qualitative and quantitative methods in cross‐cultural survey research: Techniques from cognitive science |
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