Does carbon labelling encourage the consumption of low‐emission meat products? Evidence from China

• Published in: The Australian journal of agricultural and resource economics Vol. 69; no. 1; pp. 80 - 99
• Main Authors: Yuan, Rao, Tang, Zhengmin
• Format: Journal Article
• Language: English
• Published: Oxford Blackwell Publishing Ltd 01.01.2025
• Subjects: Carbon; carbon labels; China; Consumers; Consumption; conventional meat; economics; Emissions; Food consumption; Labelling; Labels; Meat; meat alternatives; meat consumption; Policy making; willingness‐to‐pay; China

By combining a hypothetical labelled‐choice experiment and a between‐subject design experiment, this study explores the influence of carbon labels on low‐emission meat consumption. The results reveal that carbon labels are effective in encouraging consumers to choose low‐emission conventional meat p...