The Impact of Customer Psychological Price on Audit Pricing in the Start-Up Company Market

• Published in: Frontiers in psychology Vol. 11; p. 1562
• Main Author: Ding, Rui
• Format: Journal Article
• Language: English
• Published: Frontiers Media S.A 02.07.2020
• Subjects: audit pricing; customer psychological price; product market; psychological expectations; Psychology; startup company

Start-up companies are confronted with various risks and many uncertainties, and professional auditing can fully analyze start-up companies. In this way, both parties may maximize their interests through auditing the market activities. Based on the characteristics of start-up companies, this study e...