Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context - Brown, T. J. (Journal of the Academy of Marketing Science, 2005)
Keywords: Brand loyalty; Communication; Consumer attitudes; Consumer behavior; Consumers; Customer satisfaction; Customers; Identification; Influence; Marketing; Retail stores; Statistical analysis; Studies; Word of mouth advertising; United States--US