APA (7th ed.) Citation

Brown, T. J. (2005). Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context. Journal of the Academy of Marketing Science, 33(2), 123-138. https://doi.org/10.1177/0092070304268417

Chicago Style (17th ed.) Citation

Brown, T. J. "Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context." Journal of the Academy of Marketing Science 33, no. 2 (2005): 123-138. https://doi.org/10.1177/0092070304268417.

MLA (9th ed.) Citation

Brown, T. J. "Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context." Journal of the Academy of Marketing Science, vol. 33, no. 2, 2005, pp. 123-138, https://doi.org/10.1177/0092070304268417.