Extending customer order penetration concepts to engineering designs - Gosling, Jonathan; Hewlett, Bill; Naim, Mohamed M. (International journal of operations & production management, 2017)
Keywords: Civil engineering; Customers; Customization; Decoupling; Design engineering; Focus groups; Infrastructure; Manufacturing; Operations management; Penetration; Product development; Production management; Structural engineering; Supply chains; Supply chain; Order entry point; Postponement; Decoupling point; Co-creation; Engineer-to-order