Understanding Consumer Perception and Behavior Toward Biodegradable Plastic Products Based on the MOA Model - Baek, Nayeon; Lee, Hyemi (Asia Marketing Journal (Online), 2025)
Keywords: biodegradable plastics; eco-friendly consumption; greenwashing; moa framework; switching intentions; 경영학; Greenwashing; Switching intentions; Biodegradable plastics; Eco-friendly consumption; MOA framework