Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling

• Published in: Asia Marketing Journal (Online) Vol. 26; no. 1; pp. 45 - 59
• Main Authors: Choi, Hansol, Lee, Hyemi
• Format: Journal Article
• Language: English
• Published: 한국마케팅학회AMJ 01.01.2024; Korean Marketing Association; 한국마케팅학회
• Subjects: augmented reality (ar); consumer experience; extended reality (xr); lda algorithm; virtual reality (vr); 경영학; Consumer experience; Extended reality (XR); Virtual reality (VR); Augmented reality (AR); LDA algorithm

Extended Reality (XR) technology, the umbrella term covering hyper-realistic technologies, is known to enhance consumer experience and is therefore developing rapidly and being utilized across various industries. Growing studies have examined XR technology and consumer experience; however, the liter...