Service co-production and value co-creation: The case for a service-oriented architecture (SOA) - Ordanini, Andrea; Pasini, Paolo (European management journal, 2008)
Keywords: Business management; Business studies; Business to business commerce; Co-production; Customer services; Marketing; Marketing management; Service dominant logic; Service dominant logic Co-production Service management; Service industry; Service management; Service oriented architecture; Service management; Service dominant logic; Co-production