Let us be realistic: The impact of perceived brand authenticity and advertising image on consumers’ purchase intentions of food brands - Loebnitz, Natascha; Grunert, Klaus G. (International journal of consumer studies, 2022)
Keywords: Access; Advertisements; Advertising; advertising image; Assets; Authenticity; Between-subjects design; Brands; Consumers; equations; Fictitious; Food; food brand; foods; Germany; Manipulation; perceived brand authenticity; perceived similarity; purchase intentions; role overload; Germany