Best practices for implementing experimental research methods

• Published in: International journal of consumer studies Vol. 47; no. 4; pp. 1579 - 1595
• Main Authors: Stoner, Jennifer L., Felix, Reto, Stadler Blank, Ashley
• Format: Journal Article
• Language: English
• Published: Oxford Blackwell Publishing Ltd 01.07.2023
• Subjects: attention checks; Best practice; Between-subjects design; Causality; Consumer studies; design; experimental design; experiments; fields; Manipulation; manipulation checks; mediation; mixing; Moderation; Research methodology; researchers; sample size
• ISSN: 1470-6423; 1470-6431
• DOI: 10.1111/ijcs.12878

Experimental research methods have a long history across a number of different disciplines—including consumer research. Although experiments are just one of many alternative research methods, experiments are notable because they are the best way to establish causation. This makes experiments a power...