The effects of influencer type, regulatory focus, and perceived authenticity on consumers' purchase intention - Ren, Linan; Lee, Seok Kee; Chun, Sungyong (International journal of consumer studies, 2023)
Keywords: Authenticity; Between-subjects design; Celebrities; China; Consumers; influencer marketing; influencer type; Marketing; people; perceived authenticity; Purchase intention; regulatory focus; Social media; South Korea; South Korea; China