On tradition, criticism, and green marketing
Reviewer Frederik Appel Olsen takes issue with the approach we present in The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric (Palgrave Macmillan). In this response, we point out three aspects where Appel Olsen paints a misleading picture of our book. They concern a) the role o...
Saved in:
| Published in | Res Rhetorica Vol. 11; no. 1; pp. 155 - 162 |
|---|---|
| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
Polish Rhetoric Society
01.01.2024
Polskie Towarzystwo Retoryczne Polskie Towarzystwo Retoryczne/ Polish Rhetoric Society |
| Subjects | |
| Online Access | Get full text |
Cover
Loading…
| Abstract | Reviewer Frederik Appel Olsen takes issue with the approach we present in The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric (Palgrave Macmillan). In this response, we point out three aspects where Appel Olsen paints a misleading picture of our book. They concern a) the role of history in contemporary thinking, b) the role of Aristotle in our argumentation, and c) the legitimate place of rhetorical criticism. Thus, our response treats fundamental questions for the field of rhetoric. |
|---|---|
| AbstractList | Reviewer Frederik Appel Olsen takes issue with the approach we present in The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric (Palgrave Macmillan). In this response, we point out three aspects where Appel Olsen paints a misleading picture of our book. They concern a) the role of history in contemporary thinking, b) the role of Aristotle in our argumentation, and c) the legitimate place of rhetorical criticism. Thus, our response treats fundamental questions for the field of rhetoric. |
| Author | Mossberg, Okar Bengtson, Erik |
| Author_xml | – sequence: 1 fullname: Bengtson, Erik – sequence: 2 fullname: Mossberg, Okar |
| BackLink | https://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-53831$$DView record from Swedish Publication Index https://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-526873$$DView record from Swedish Publication Index |
| BookMark | eNqFkUtLAzEURoMoWGtXroXZ26l5TibLUl-FQjfqNmQmN3VqOynJDOK_N7TFx8rV_bgcDvdxgU5b3wJCVwRPqCJY3oZAMeUTMilP0IAyRXNGCDv9lc_RKMY1xphKyQuGB2i8bLMuGNt0jW_HWR1SqJu4HWemtdkqALTZ1oR36Jp2dYnOnNlEGB3rEL083D_PnvLF8nE-my7ympWqy4kwBpdESMFlQatScUqNASgwF5xRYIAlURUYRykVDowtpKhdZRWzDiywIZofvNabtd6FJk3wqb1p9L7hw0qbkObcgHZSpeULxTE4zhQoLLCzlSQWQ11RmVzjgyt-wK6v_tjumtfp3tb3WtCilCzhN__j8U0LVjLyQ9fBxxjAffME6_1T9OEpmugy0ddHGsBv9Nr3oU1n1IQyjknJvgDbMYkd |
| ContentType | Journal Article |
| DBID | AE2 BIXPP REL AAYXX CITATION ADTPV ANHQQ AOWAS D8T DF8 ZZAVC ACNBI DF2 DOA |
| DOI | 10.29107/rr2024.1.8 |
| DatabaseName | Central and Eastern European Online Library (C.E.E.O.L.) (DFG Nationallizenzen) CEEOL: Open Access Central and Eastern European Online Library CrossRef SwePub SWEPUB Södertörns högskola- SwePub full text SwePub Articles SWEPUB Freely available online SWEPUB Södertörns högskola- SwePub SwePub Articles full text SWEPUB Uppsala universitet full text SWEPUB Uppsala universitet DOAJ Directory of Open Access Journals |
| DatabaseTitle | CrossRef |
| DatabaseTitleList | CrossRef |
| Database_xml | – sequence: 1 dbid: DOA name: DOAJ Directory of Open Access Journals url: https://www.doaj.org/ sourceTypes: Open Website |
| DeliveryMethod | fulltext_linktorsrc |
| Discipline | Languages & Literatures |
| DocumentTitleAlternate | On tradition, criticism, and green marketing |
| EISSN | 2392-3113 |
| EndPage | 162 |
| ExternalDocumentID | oai_doaj_org_article_f792916940ef439e9050fdb71d0ecb27 oai_DiVA_org_uu_526873 oai_DiVA_org_sh_53831 10_29107_rr2024_1_8 1234018 |
| GroupedDBID | ADBBV AE2 ALMA_UNASSIGNED_HOLDINGS BCNDV BIXPP EN8 GROUPED_DOAJ IN- M~E OK1 REL AAYXX CITATION ADTPV ANHQQ AOWAS D8T DF8 ZZAVC ACNBI DF2 |
| ID | FETCH-LOGICAL-c389t-15aa0815754762b89422aaee6045432e3e0719beaf2225fead675cfbd93dfede3 |
| IEDL.DBID | DOA |
| ISSN | 2392-3113 |
| IngestDate | Tue Oct 22 15:01:33 EDT 2024 Tue May 14 03:33:49 EDT 2024 Wed Apr 24 03:30:26 EDT 2024 Fri Aug 23 01:51:17 EDT 2024 Tue Oct 29 20:34:36 EDT 2024 |
| IsDoiOpenAccess | true |
| IsOpenAccess | true |
| IsPeerReviewed | true |
| IsScholarly | true |
| Issue | 1 |
| Language | English |
| LinkModel | DirectLink |
| MergedId | FETCHMERGED-LOGICAL-c389t-15aa0815754762b89422aaee6045432e3e0719beaf2225fead675cfbd93dfede3 |
| OpenAccessLink | https://doaj.org/article/f792916940ef439e9050fdb71d0ecb27 |
| PageCount | 9 |
| ParticipantIDs | swepub_primary_oai_DiVA_org_uu_526873 swepub_primary_oai_DiVA_org_sh_53831 crossref_primary_10_29107_rr2024_1_8 doaj_primary_oai_doaj_org_article_f792916940ef439e9050fdb71d0ecb27 ceeol_journals_1234018 |
| PublicationCentury | 2000 |
| PublicationDate | 2024-01-01 |
| PublicationDateYYYYMMDD | 2024-01-01 |
| PublicationDate_xml | – month: 01 year: 2024 text: 2024-01-01 day: 01 |
| PublicationDecade | 2020 |
| PublicationTitle | Res Rhetorica |
| PublicationTitleAlternate | Res Rhetorica |
| PublicationYear | 2024 |
| Publisher | Polish Rhetoric Society Polskie Towarzystwo Retoryczne Polskie Towarzystwo Retoryczne/ Polish Rhetoric Society |
| Publisher_xml | – name: Polskie Towarzystwo Retoryczne – name: Polish Rhetoric Society – name: Polskie Towarzystwo Retoryczne/ Polish Rhetoric Society |
| SSID | ssj0002774630 |
| Score | 2.289538 |
| Snippet | Reviewer Frederik Appel Olsen takes issue with the approach we present in The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric (Palgrave... |
| SourceID | doaj swepub crossref ceeol |
| SourceType | Open Website Open Access Repository Aggregation Database Publisher |
| StartPage | 155 |
| SubjectTerms | Aristotle classical rhetoric climate transition green marketing Language and Literature Studies Plato |
| Title | On tradition, criticism, and green marketing |
| URI | https://www.ceeol.com//search/article-detail?id=1234018 https://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-53831 https://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-526873 https://doaj.org/article/f792916940ef439e9050fdb71d0ecb27 |
| Volume | 11 |
| hasFullText | 1 |
| inHoldings | 1 |
| isFullTextHit | |
| isPrint | |
| link | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV07T8MwELZQJxbEq1Be8lCYmjYPJ7HH8lKFCiwUdbOc2oYimqIk_f-c7bRqGWBhjS6O8_ni-87xfUaobSTG4AMMPSKIKcmJA49GUntCEprEKqY0MQXOj0_JYEQexvF47agvsyfMyQM74Ho6hQAeJIz4SkPwVMyPfS2zNJC-mmShqyP32Voy9WF_p6UkiXxXkAf3-2mvKCDPJ92gS40ap1Lzz41QZBX7f-iF2hhzv4t2anKI-65Te2hL5fvoaFgvKZb4Cg9XKsjlAeo857gqhLS7rjp4Yk8tmJazDha5xG9mRw2eLauaD9Ho_u7lZuDVpx94EyARlRfEQkC8BjpFYMLKKCNhKIRSiRHNi0IVKWAHLFNCm5RNg0cA95_oTDLAWkkVNVEjn-fqGGFCjeqLEIwmGdECGg6FZAJQlVRQErZQ0wLCa_8tOcQzSLxoC7WXCPEvp37BIWuwgHIHKA84mF0b9FYmRrLaXoCB5PVA8r8GEp7lsN9o5nb62rfNlO8c5uYoaKHL38wWC24EbNLo5D_6dIq2zTu6JZcz1KiKhToHElJlF9bfvgFEP9gt |
| link.rule.ids | 230,315,783,787,867,888,2109,27938,27939 |
| linkProvider | Directory of Open Access Journals |
| openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=On+tradition%2C+criticism%2C+and+green+marketing&rft.jtitle=Res+Rhetorica&rft.au=Bengtson%2C+Erik&rft.au=Mossberg%2C+O.&rft.date=2024-01-01&rft.issn=2392-3113&rft.eissn=2392-3113&rft.volume=11&rft.issue=1&rft.spage=155&rft_id=info:doi/10.29107%2Frr2024.1.8&rft.externalDocID=oai_DiVA_org_sh_53831 |
| thumbnail_s | http://utb.summon.serialssolutions.com/2.0.0/image/custom?url=https%3A%2F%2Fwww.ceeol.com%2F%2Fapi%2Fimage%2Fgetissuecoverimage%3Fid%3Dpicture_2024_81572.jpeg |