On tradition, criticism, and green marketing

Reviewer Frederik Appel Olsen takes issue with the approach we present in The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric (Palgrave Macmillan). In this response, we point out three aspects where Appel Olsen paints a misleading picture of our book. They concern a) the role o...

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Bibliographic Details
Published inRes Rhetorica Vol. 11; no. 1; pp. 155 - 162
Main Authors Bengtson, Erik, Mossberg, Okar
Format Journal Article
LanguageEnglish
Published Polish Rhetoric Society 01.01.2024
Polskie Towarzystwo Retoryczne
Polskie Towarzystwo Retoryczne/ Polish Rhetoric Society
Subjects
Aristotle
classical rhetoric
climate transition
green marketing
Language and Literature Studies
Plato
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Summary:Reviewer Frederik Appel Olsen takes issue with the approach we present in The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric (Palgrave Macmillan). In this response, we point out three aspects where Appel Olsen paints a misleading picture of our book. They concern a) the role of history in contemporary thinking, b) the role of Aristotle in our argumentation, and c) the legitimate place of rhetorical criticism. Thus, our response treats fundamental questions for the field of rhetoric.
ISSN:2392-3113
2392-3113
DOI:10.29107/rr2024.1.8