Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors

• Published in: Journal of business research Vol. 142; pp. 100 - 112
• Main Authors: Onofrei, George, Filieri, Raffaele, Kennedy, Lorraine
• Format: Journal Article
• Language: English
• Published: Elsevier Inc 01.03.2022
• Subjects: Behavioural engagement; Information adoption model; Purchase intention; Social media; Social media interactions; Value co-creation; Behavioural engagement; Social media interactions; Value co-creation; Purchase intention; Social media; Information adoption model

Consumers increasingly interact with multimedia posts shared by peers on social media (SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption model (IAM), we examine the relationship between Consumer-to-Consumer’s (C2C) social media interactions (SMIs, Facebook and Ins...