Formation, Growth, and Adaptive Change in Marketing Systems

• Published in: Journal of macromarketing Vol. 35; no. 3; pp. 302 - 319
• Main Author: Layton, Roger A.
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.09.2015; SAGE PUBLICATIONS, INC
• Subjects: Causality; Integrated approach; Management of change; Marketing; Sociology; Studies; action fields; self-organization; macromarketing; emergence; marketing systems; social mechanisms; co-evolution

The article outlines an integrated theoretical framework identifying the causal processes underlying formation, growth, and adaptive change in marketing systems. Beginning with the co-evolution of behaviors, beliefs, and social practices that initiate innovative change in marketing systems, it integ...