Reshaping mental models – enabling innovation through service design
Purpose The purpose of this paper is to analyze how service design practices reshape mental models to enable innovation. Mental models are actors’ assumptions and beliefs that guide their behavior and interpretation of their environment. Design/methodology/approach This paper offers a conceptual fra...
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Published in | International journal of service industry management Vol. 30; no. 1; pp. 75 - 104 |
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Main Authors | , , , |
Format | Journal Article |
Language | English |
Published |
Bingley
Emerald Publishing Limited
14.02.2019
Emerald Group Publishing Limited |
Subjects | |
Online Access | Get full text |
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