Reshaping mental models – enabling innovation through service design

Purpose The purpose of this paper is to analyze how service design practices reshape mental models to enable innovation. Mental models are actors’ assumptions and beliefs that guide their behavior and interpretation of their environment. Design/methodology/approach This paper offers a conceptual fra...

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Bibliographic Details
Published inInternational journal of service industry management Vol. 30; no. 1; pp. 75 - 104
Main Authors Vink, Josina, Edvardsson, Bo, Wetter-Edman, Katarina, Tronvoll, Bård
Format Journal Article
LanguageEnglish
Published Bingley Emerald Publishing Limited 14.02.2019
Emerald Group Publishing Limited
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