Impact of health warning labels communicating the risk of cancer on alcohol selection: an online experimental study

• Published in: Addiction (Abingdon, England) Vol. 116; no. 1; pp. 41 - 52
• Main Authors: Clarke, Natasha, Pechey, Emily, Mantzari, Eleni, Blackwell, Anna K.M., De‐loyde, Katie, Morris, Richard W., Munafò, Marcus R., Marteau, Theresa M., Hollands, Gareth J.
• Format: Journal Article
• Language: English
• Published: England Blackwell Publishing Ltd 01.01.2021
• Subjects: Alcohol; Alcohol use; Alcoholic beverages; Beer; Behavior change; Between-subjects design; Bowel cancer; Breast cancer; Cancer; choice architecture; Communication; Drinks; graphic warnings; Health education; Health information; health warning label; Intestine; Liver cancer; Packaging; pictorial health warning label; Smoking; Tobacco; Wines; alcohol; graphic warnings; choice architecture; cancer; pictorial health warning label; health warning label

ABSTRACT Aims Evidence from tobacco research suggests that health warning labels (HWLs) depicting the adverse consequences of consumption change smoking behaviours, with image‐and‐text (also known as ‘pictorial’ or ‘graphic’) HWLs most effective. There is an absence of evidence concerning the potent...