The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees

• Published in: Tourism management (1982) Vol. 42; pp. 196 - 206
• Main Authors: Huang, Yu-Ting, Rundle-Thiele, Sharyn
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.06.2014
• Subjects: Cultural congruence; Employee satisfaction; Internal marketing; Tourism; Tourism; Internal marketing; Employee satisfaction; Cultural congruence

The role of internal marketing on building employee satisfaction has been empirically established. More than 200 internal marketing studies are evident in the literature yet few consider the role of an employee's own cultural background with no quantitative exploration to date. In response to t...