Postfeminist neoliberalization of self-care: a critical discourse analysis of its representation in Vogue, Cosmopolitan and Elle

• Published in: Feminist media studies Vol. 23; no. 6; pp. 2814 - 2830
• Main Author: Martínez-Jiménez, Laura
• Format: Journal Article
• Language: English
• Published: Abingdon Routledge 18.08.2023; Taylor & Francis Ltd
• Subjects: Capital; Cultural studies; Debt; Discomfort; Discourse analysis; Everyday life; Feminism; feminist cultural studies; feminist political economy; Feminization; Living conditions; Neoliberalism; Optimization; Political economy; Politicization; postfeminism; Representations; Self care; Visibility; Young women

Encouraged by the popularization of the feminisms and the essentiality of care in the face of the increasing precarity of the living conditions, popular women's culture in the global North has been showing signs of a growing interest in self-care practices. Given this new visibility, the presen...