Culture and international innovation: a theoretical approach

• Published in: Management decision Vol. 62; no. 10; pp. 3286 - 3314
• Main Authors: Zhang-Zhang, Yingying, Rohlfer, Sylvia
• Format: Journal Article
• Language: English
• Published: London Emerald Publishing Limited 05.12.2024; Emerald Group Publishing Limited
• Subjects: Artificial intelligence; Clustering; Corporate culture; Keywords; Machine learning; Product development; R&D; Research & development; Research methodology; R&D; Innovation; Cultural distance; Globalization; Corporate culture; Multinationals; New product development; Knowledge; National culture; Creativity

PurposeThe rapidly changing international business landscape, driven by dynamic factors such as technology, emerging markets, and unpredictable crises, demands that organizations innovate to survive while gaining and sustaining competitive advantages. Culture, an intricate multilevel construct, pres...