How users' knowledge of advertisements influences their viewing and selection behavior in search engines

• Published in: Journal of the American Society for Information Science and Technology Vol. 72; no. 3; pp. 285 - 301
• Main Authors: Schultheiß, Sebastian, Lewandowski, Dirk
• Format: Journal Article
• Language: English
• Published: Hoboken, USA John Wiley & Sons, Inc 01.03.2021; Wiley Periodicals Inc
• Subjects: Advertisements; Advertising; Attention; Business models; Information literacy; Information seeking behavior; Knowledge; Knowledge Level; Literacy; Online advertising; Personal computers; Search engines; Smartphones; Viewing; Visibility

According to recent studies, search engine users have little knowledge of Google's business model. In addition, users cannot sufficiently distinguish organic results from advertisements, resulting in result selections under false assumptions. Following on from that, this study examines how user...