What Is the Impact of Online Resource Materials on Student Self-Learning Strategies?

• Published in: Journal of marketing education Vol. 33; no. 2; pp. 140 - 148
• Main Authors: Dowell, David John, Small, Felicity A.
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.08.2011; Sage; SAGE PUBLICATIONS, INC
• Subjects: Academic achievement; Correlation; Distance Education; Distance learning; Electronic Libraries; Hypothesis Testing; Independent study; Internet resources; Learner Engagement; Learning Strategies; Marketing; Online instruction; Outcome Based Education; Outcomes of Education; Predictor Variables; Program Effectiveness; Regression (Statistics); Resource Materials; Self Management; Students; Studies; Use Studies; Virtual Classrooms; marketing education; online environment; Tobit regression; online engagement; self-learning strategies

The purpose of this article is to examine how students are incorporating online resources into their self-regulated learning strategies. The process of developing these learning strategies and the importance of these strategies has been widely researched, but there has been little empirical research...